AMASS Electrolytes Achieves Approximately $1.4 Million Annualized Revenue Run Rate Four Months After Launch

AMASS Brands Group (Nasdaq: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that AMASS Electrolytes has achieved an approximately $1.4 million annualized revenue run rate following the line’s May 2026 launch. September revenue from its sparkling electrolyte mixers and hydration powders totaled approximately $116,000 through September 28, up 89% from August and more than triple June’s revenue, the line’s first full month of sales. Since its debut, AMASS Electrolytes has established distributor partnerships across six key U.S. markets: California, Colorado, Georgia, Illinois, Michigan and New York. The business combines wholesale distribution of sparkling electrolyte mixers with a direct-to-consumer business in hydration powders. “Electrolytes have moved out of the sports aisle and into everyday drinking occasions. We built this line to target both sides of the bar, hydration by day and cocktail-ready by night,” said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. “Four months after launch, the business has reached an approximately $1.4 million annualized revenue run rate, and September revenue through the 28th is already nearly double August’s total.” “The next phase is about repeat purchases, reaching more accounts in the six markets we already serve, and growing a powder business we sell and ship ourselves,” Lynn continued. “We have the distributor relationships and the digital capability in house. This is about pointing them at one focused opportunity.” An Everyday Approach to Electrolytes AMASS Electrolytes brings together sparkling mixers and portable powders designed around taste, convenience and everyday occasions. Its sparkling format serves both as a standalone beverage and a cocktail mixer, while powders expand the brand’s reach into at-home and on-the-go consumption. AMASS expects to further expand its electrolyte business through an established national platform serving approximately 20,000 beverage alcohol accounts, with reach across all 50 states and 606 distinct chain banners reached to date. The Company’s strategy combines introducing AMASS Electrolytes to existing portfolio accounts with pursuing new distribution in grocery, natural and wellness channels. Next Phase of Growth AMASS is prioritizing three areas: Expand distribution: Increase penetration within its six current markets and pursue additional retail and distributor opportunities.Build repeat purchases: Support existing accounts and develop consumer awareness around everyday electrolyte occasions.Scale hydration powders online: Grow direct-to-consumer sales through the Company’s in-house digital marketing capabilities. The powder format also carries a capital efficiency advantage. Powders ship without water or glass, which means lower freight cost, denser pallets and less cash tied up in inventory than ready-to-drink formats.... Read more