Let Dividends Help You Crush the Market

In his article, Zweig names some names, and I'm guessing it had to be pretty painful to be on the receiving end of that data-gotcha pantsing. But I won't repeat the names here because, frankly, I was nearly taken by the same thing when writing this article a month ago. I think it's a fairly easy issue to overlook because on a day-to-day basis we talk constantly about the S&P 500 index -- the very measure that Zweig highlights as taking no account of dividends. Rare is the day when you hear anybody mention the S&P 500 Total Returns, which is the measure that does take dividends into account.... Read more