Molson Coors 2010 Dividend Stock Analysis

Overview Molson Coors (TAP) is the result of a 2006 merger between Molson and Coors, two major beer companies. Brands under this portfolio now include Coors, Molson, Carling, Keystone, Blue Moon, and others. The company traces its beginnings back to Molson’s founding in 1786 and Coors’ founding back in 1873. The company began a North American joint venture with SABMiller in 2008. Top Brands Coors Light- This is the top selling brand of the company and the third best selling beer in the United States. As the company’s sole truly global brand, Coors Light is sold in several countries as a premium light beer. This beer’s brand is strong, with associated imagery of the snowy Rocky Mountains, and it’s marketing angle revolves around the coldness of this beer.... Read more

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