February Services Sector Dividend Dogs Howl

One in a monthly series of articles dating back to December, this article reports Dog dividend methodology as applied to one of eight major market sectors: basic materials, consumer goods, financial, healthcare, industrial goods, services, technology, and utilities. The ninth sector, conglomerates, according to Yahoo Finance, contained just eight firms, five of which pay dividends. Thus the reporter declined to apply dogs of the index metrics to such a limited universe, declaring, "such a task is comparable to a dog show judge trying to evaluate a Chihuahua based on St. Bernard conformation standards."
Dogs of the Index Metrics Used to Select The Top Ten Sector Stocks
Two key metrics determined the yields that ranked services sector companies stocks: (1) stock price; (2) annual dividend. Dividing the annual dividend by the price of the stock declared the percentage yield by which each dog stock was ranked. Investors select portfolios of five... Read more